Senior Manager Digital Marketing TEMP (m/f)

Herzogenaurach, BAYERN | etwa ein Jahr
Diese Position ist möglicherweise abgelaufen!


Adidas Group


Senior Manager Digital Marketing TEMP (m/f)


The Sr. Manager Digital Marketing is responsible for defining the overall digital strategy of the BU in connection with brand management function and delivering innovative and leading execution in digital media.


Key Accountabilities

  • Define and lead the overall digital strategy within the business unit, including which tools, activities and execution will deliver the best return.
  • Ensure the strategy and initiatives are flawlessly executed.
  • Manage agencies on the creation and development of digital campaigns and initiatives.
  • Integrate with cross-functional departments to ensure flawless execution and seamless connection plans:
  • eComm, IT, Media, PR, Customer Service, CRM, Retail, etc.
  • Define and establish external resources and partners to service the global strategy.
  • Manage and get the best return from the allocated budget.
  • Leverage key digital analytics to monitor success of digital campaigns and shape future strategies.
  • Coordinate and distribute documentation of project information with internal and external groups.
  • Utilize internal resources (digital analytics and research) to deliver consumer insights which inform the business unit global strategy.


Key Relationships

  • Brand adidas: Brand Management
  • Brand adidas: other BUs Brand Marketing
  • adidas Ecomm
  • adidas Local Markets
  • adidas Finance / Controlling
  • adidas Procurement
  • Creative Agencies
  • External partners and key accounts


Knowledge, Experience and Capabilities

  • Strong interpersonal/communication skills and high level of strategic thinking.
  • Broad experience in marketing digital campaign development and execution.
  • Deep-rooted understanding of an ever-changing digital landscape and advanced experience in project management.
  • Broad experience with digital production process and technical nature of developing digital marketing initiatives.
  • Ability to collaborate and manage platforms and tools used by multiple functions as well as ability to manage and / or collaborate with internal and external cross-functional groups: product marketing, communications, social, digital.
  • Advanced working knowledge of:
  • Office software,
  • Development languages (including but not limited to: HTML, DHTML, Flash, Javascript, XML, asp, java, CSS),
  • Analytics systems,
  • Standard CMS platforms
  • Digital channels (social, owned and emerging technologies).
  • Broad understanding of and passion for the sports and fashion/entertainment industry.
  • Strong presentation and organizational skills.



  • Degree in Marketing, Communications, Retail, Digital or a related field. Master Degree / MBA a plus.
  • 6+ years’ industry and / or relevant work experience.
  • Fluent written and spoken English language skills.

    Location:  Herzogenaurach
    Country:  Germany
    Team:  Marketing & Communications
    Brand:  adidas
    Position Type:  Temp
    Number:  174183

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