Senior CRM Manager

Dauerhaft | Berlin, BERLIN | 2 Monate

Jobübersicht

Dauerhaft
Berlin
GameDuell

Arbeitsbeschreibung



Senior CRM Manager

Are you looking for a position with responsibility in a dynamic working environment and an international team ? Are you passionate about communicating with customers and able to create targeted and highly relevant campaigns for our players?
Then join our Marketing Team and become a part of one of the biggest and most successful games companies in Berlin with millions of players worldwide ! As a Senior CRM Manager , you will be responsible for managing the retention, engagement, monetization, and reactivation campaigns for our online, mobile, and Facebook games.
Your tasks
- You develop the overall CRM strategy for our web platform in order to increase retention, engagement, monetization, and reactivation
- You plan, implement, analyze, and continuously optimize the various CRM measures and processes
- You identify relevant customer segments to enable targeted and relevant communication to our web players
- You conceptualize , implement, and report relevant CRM campaigns for the successful marketing of our products (e-mail\/newsletter and on-site)
- You implement and optimize automated campaigns along the customer lifecycle and across channels
- You always keep website and e-mail KPIs in mind, in order to measure the success of ongoing campaigns and to derive targeted actions
- You support your retention and reactivation initiatives through additional channels such as onsite, landing pages, remarketing, direct mail, SMS, etc.
- You work closely with our product management, analytics, art, and translation teams
What we expect
- You successfully completed your university studies in Business Administration, Marketing, Communications, or a similar field
- You gained 5 years of relevant work experience in CRM, especially in on-site and e-mail marketing
- You have professional experience in consumer marketing , ideally in the field of media products, games, and\/or communications
- You are an expert with marketing automation tools , especially in e-mail marketing, and have proven experience in creating customer journeys and setting up triggered emails
- You can be hands on with HTML and CSS \/ you possess basic knowledge in HTML and CSS
- You are data driven and have very good analytical and conceptual skills
- You have excellent project management skills
- You show high web & mobile affinity and enthusiasm for online games
- You are fluent in English , German is very welcome
What we offer
- A variety of tasks and independent work with creative leeway for your own ideas
- Interesting opportunities for your personal development
- A versatile, performance-oriented, open-minded and international team that guarantees fun on the job
- One of the best working spaces in Berlin : our office in Mitte! Includes free soft drinks, fruit, pool table, table tennis, game events, sports courses, a sunny rooftop terrace, and much more!
- Flexible working hours
Contact us
We look forward to receiving your application, including possible starting date.
Please note that applications sent by post will not be processed and cannot be returned.


Ähnliche Jobs


Ähnliche Jobs

Aktie