Manager Digital Marketing

Frankfurt am Main, HESSEN | 10 Monate
Diese Position ist möglicherweise abgelaufen!




Manager Digital Marketing

Mattel is a creations company that inspires the wonder of childhood. Our mission is to be the recognized leader in play, learning and development worldwide. Mattel’s portfolio of global consumer brands includes American Girl®, Barbie®, Fisher-Price®, Hot Wheels®, Monster High® and Thomas & Friends®, among many others. Mattel also creates a wealth of lines and products made in collaboration with leading entertainment and technology companies. With a global workforce of approximately 31,000 people, Mattel operates in 40 countries and territories and sells products in more than 150 nations. Visit us online at .

The position will be part of the local Marketing team. The Digital Manager will be key to drive and implement the digital transformation process within the local marketing team, but also across the whole DACH organization. This role is entitled to frame and implement the local digital strategy within the global and regional framework across the whole digital funnel. Furthermore, the position will entail contact across departments internally and with external customers (retailers) and agencies.
Primary Responsibilities:

  • Spearhead digital transformation across the entire local Marketing team through training / mentoring initiatives and challenging the status quo where appropriate.

  • Set digital strategy and priorities for the market within the European and Global Mattel strategic framework.

  • Set clear objectives for the local Digital & Marketing team against the global KPI metrics, and lead quarterly reviews.

  • Manage the Digital Marketing team.

  • Deploy Global and Regional digital capabilities & initiatives to the market; identify any gaps or specific local needs/opportunities to put in place market-relevant plans 

  • Lead local relationship with all agencies involved in digital activity / assets creation, and vet new agencies if you identify a gap in experience or capability within the existing agency roster.

  • Design Digital test&learn roadmap for the market, lead execution & share learnings across markets.

  • Identify opportunities for CRM acquisition that are relevant to the market and will enable us to communicate with a high quality, engaged audience

  • Coordinate briefing & response-to-brief process for digital media plans working closely with Brand Managers, media agencies & media partners to optimize our investment.

Minimum requirements

  • University degree in Economics, Business Administration or any other related field (Bachelor/ Master/ Diploma), Online Marketing Diploma or specific mention on Digital.

  • Minimum 8 years in online marketing, digital media, eCommerce/eRetail – preferably within an FMCG/Consumer goods company, Fashion industry, Consumer Electronics or online retailer

  • Experience of influencing senior management & driving / embedding test&learn mindset

  • Experience of overseeing digital marketing plans across multiple brands / audiences

  • Teamleading experience of minimum 2 years

  • Excellent Microsoft Office skills

  • Fluent in written & spoken English


  • Driven & entrepreneurial mindset

  • Emotional intelligence

  • Strategic thinking

  • Strong Team management skills

  • Team player with a collaborative style

  • Strong presentation and communication skills

  • Very organized, excellent executor, creativity in implementation

  • An equal passion for digital excellence and Mattel brands

  • Ability to effectively manage projects in a fast-paced, highly demanding environment

  • Problem solving & analytical ability and a high level of organizational and time management skills

We offer a permanent full-time position of 38 hours a week with a competitive salary. In our office in Frankfurt we provide a fun, engaging and fast-paced working environment, where we make decisions very quickly and where creativity and teamwork is the core of our culture. We believe that as our employees grow professionally, so will Mattel. We grow through diverse learning opportunities that elevate our knowledge, skills and aspirations. Right from the beginning, our employees have an opportunity to take responsibility for interesting projects and various challenging tasks. We work with passion but also take time to play a game with our colleagues. The dress code at Mattel is business casual - every day.

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