Head of Marketing (m/f) D-A-CH & EE

Frankfurt am Main, HESSEN | 4 Monate
Diese Position ist möglicherweise abgelaufen!

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Tableau Software
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Head of Marketing (m/f) D-A-CH & EE
Department: Marketing
Location(s): Frankfurt, Germany

Tableau Software is a company on a mission. We help people see and understand their data. After a highly successful IPO in 2013, Tableau has become a market-defining company in the business intelligence industry. But don’t take our word for it—read what analysts like BARC and Gartner have to say about us. (Spoiler: You’ll find terms like “Leader” and “#1.”)

Tens of thousands of companies and organizations have chosen Tableau. From the executive suites of Fortune 500 companies to the jungles of Central America, from immunology research labs to high school robotics club meetings, our software can be found anywhere people have data and questions. Additionally, journalists, bloggers, and major media web sites have embraced our free product, Tableau Public, for its ability to help them share data online in the form of interactive visualizations. Check out all of our products at: www.tableau.com/product-tour .

Tableau’s culture is casual and high-energy. We are passionate about our product and our mission and we are loyal to each other and our company. We value work/life balance, efficiency, simplicity, freakishly friendly customer service, and making a difference in the world. Tableau offers exceptional professional and financial growth potential.

To learn more about Tableau’s mission, please visit: http://mission.tableau.com



Description

Are you a marketing leader who is passionate about data, with a creative mind and strategic vision? Do you want to join a growing company that is on a mission to help people better understand their data? If you are customer focused, hands on marketing leader and you are looking for your next challenge – this could be the role for you. As Tableau’s Head of Marketing (m/f) for D-A-CH & EE, you will be responsible leading, developing and growing your team, as well as developing our marketing strategy for the territory and working with a broader team to execute marketing campaigns, events and online activities.  The ideal candidate for this role will be in a similar marketing role, working for a fast-paced software company.  You will also be a hands on leader, having developing and grown a team. You will also have a successful track record delivering a mix of marketing programs that target, and reach, new customers, expanding customer retention and revenue growth within our existing customer base in D-A-CH & Eastern Europe.    *LI-HS1

Some of the things you will be doing include…

  • Developing the marketing strategy for the region, and map this to the sales and division growth targets.
  • You will be the Tableau evangelist – presenting at Trade shows, Tableau events and Webinars
  • Speak to industry analysts and press and manage the PR function
  • Managing, mentoring and growing your team as we grow across the region
  • Leading the team involved in marketing campaign creation and E-mail marketing management, including audience segmentation, development and distribution of content, metrics and reporting; as well as growing our database by building and buying data.
  • You’ll be the liaison for the US based localization team on other languages (if required) for our website
  • Partnering with our Channel division to plan and develop partner marketing programs,
  • Assisting in the planning and management of our annual, primary customer conference
  • Developing Customer Advocacy program to rapidly build the customer asset base
  • Leveraging analytics tools – such as Tableau, Google Analytics to analyze site, campaign, and email traffic, and build and maintain KPI and closed loop marketing reports and dashboards
  • Working across the wider marketing teams - including Product Marketing, Marketing Programs, Business Systems, IT, and Sales -  to deploy effective campaigns
  • Staying abreast of marketing best practices and providing strategic  input on how to incrementally improve each one

 

What you’ll bring to the table..

  • Domain: You have a track record of delivering successful B2B marketing campaigns to support channel, enterprise and SMB accounts in the region within a Software/SaaS organisation
  • Experience: You are an experienced manager/leader and have been in a management role for at least 3-5 years. You’re also working in a fast paced software company
  • Conviction and Commitment.  Strategic marketer who is curious, passionate, inquisitive and proactive in terms of driving ideas and innovation.
  • Relentlessly High Standards. Detail-oriented and deadline-driven. Extremely organized and able to multitask, as well as simultaneously manage multiple programs.
  • Technically Savvy. Strong PC-based computer skills; proficient with MS Office Suite and demonstrated ability with HTML. Analytical - Tableau experience a plus. Eloqua (or similar)  and Salesforce experience highly desired
  • Excellent Communication. Strong written, verbal and visual communicator. Strong sense of accountability and ownership, an ability to manage your business and clearly communicate your results back to the organization. Excellent people skills especially working with multiple stakeholders.
  • Leader.  Ability to work in a cross-functional role and influence the direction and focus of projects outside of your immediate reporting structure.




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Tableau Software is an Equal Opportunity Employer

 

Data Consent: Tableau Software Inc. and its other subsidiaries and affiliates (collectively called “Tableau”) is committed to protecting the privacy of all personal sensitive information you provide us with. By submitting your CV, you are explicitly agreeing to any personal information that you have supplied being used by Tableau in the pursuit of recruiting activities.  This information will be held in accordance with the relevant Data Protection Privacy laws and regulations relevant to your country of residence. You further agree that Tableau may retain this information for a reasonable period of time. As Tableau is a global company, your information may be transferred and available internationally, including in countries that do not have privacy laws.



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