Director Retail Marketing - Brand Comms BUG Training (m/f)

Herzogenaurach, BAYERN | 9 Monate
Diese Position ist möglicherweise abgelaufen!

Jobübersicht

Adidas Group

Arbeitsbeschreibung


Director Retail Marketing - Brand Comms BUG Training (m/f)

Purpose

The Director Retail Marketing strategizes the development strategy and tools for the business unit covering every retail-centred consumer touchpoints and ensures these tools are utilized globally through wholesale and own retail.

 

Key Accountabilities

  • Partner with brand communications and CTC to extend all global campaigns through all possible retail avenues.
  • Oversee the business unit retail marketing tools and initiatives not covered by the global campaign when required, ensuring they are in line with style guidelines.
  • Ensure a consistent brand appearance across all own retail outlets and ensure the presence at wholesale meets the standards and direction of the adidas brand.
  • Envision strategies to promote and support key products at own retail stores and oversee digital, retail development and retail training to ensure successful implementation.
  • In conjunction with wholesale and CTC teams review the business units’ content for a style toolbox on a seasonal basis.
  • Steer the development tools for driving traffic and generating sales which are in line with the business unit strategy and which are easy to implement for the markets.
  • Envision brand extension and activation ideas which drive awareness, interest and sales.
  • Work closely with global sourcing to ensure all tools created are easy to use and affordable for markets and wholesale partners.
  • Lead monthly meetings with regional own retail marketing teams.
  • Oversee store openings globally if and when required.

 

Key Relationships

  • Brand adidas: Brand Management, CTC, Creative Direction
  • Brand adidas: other BUs Brand Marketing
  • Adidas Retail and Wholesale
  • adidas Local Markets
  • adidas Finance / Controlling
  • adidas Procurement
  • Creative Agencies
  • External partners and key accounts

 

Knowledge, Experience and Capabilities

  • Excellent interpersonal/communication skills.
  • Very strong affinity with omnichannel strategies and solid trade marketing and retail marketing campaign delivery.
  • Strong ability to manage and / or collaborate with internal and external cross-functional groups: product marketing, communications, social, digital.
  • Senior understanding of consumer messaging and brand reputation.  
  • Broad understanding of and passion for the sports and fashion/entertainment industry.
  • Managerial level of strategic thinking and strong presentation skills.
  • Strong organizational skills

 

Qualifications

  • Degree in Marketing, Communications, Retail or a related field. Master Degree / MBA a plus.
  • 8+ years’ industry and / or relevant work experience.
  • Fluent written and spoken English language skills.

  • Location:  Herzogenaurach
    Country:  Germany
    Team:  Marketing & Communications
    Brand:  adidas
    Position Type:  Full time
    Number:  174894

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