Deployment Strategist - Financials/ERP

Vollzeit | Germany, | 4 Monate
Diese Position ist möglicherweise abgelaufen!




Join our team and experience Workday!

It's fun to work in a company where people truly believe in what they're doing. At Workday, we're committed to bringing passion and customer focus to the business of enterprise applications. We work hard, and we're serious about what we do. But we like to have a good time, too. In fact, we run our company with that principle in mind every day: One of our core values is fun.

Job Description

Marketing Director, DACH

Workday is a leading provider of enterprise cloud applications for human resources and finance. Founded in 2005, Workday delivers human capital management, financial management, and planning applications designed for the world’s largest and mid-sized organizations. Hundreds of companies, ranging from medium-sized businesses to Fortune 50 enterprises, have selected Workday.

This position is an excellent opportunity at a fast-growing, US-based software and services company that is rapidly expanding across Europe. As Marketing Director DACH, you will work closely with the other members of the Marketing, Sales and Professional Services teams in EMEA to build pipeline within DACH region (Germany, Austria and Switzerland).  This is a unique and exciting opportunity for a professional hands-on B2B Marketer to continue building the Workday brand across EMEA.  This position is located in Germany, Munich


  • Develop annual marketing plan for DACH designed to create awareness and build pipeline for Workday’s solutions
  • Identify audience segmentation strategy, vehicle and media mix recommendation, timing and forecast of results
  • Drive integrated marketing campaigns from inception to optimization with a cross-functional corporate marketing team based in the U.S.  and EMEA.  This will include demand generation, brand awareness, events, field marketing, web/online marketing, communications, Digital and Social.
  • Design Marketing Plans from volume ME market to Account Based Marketing for Large organizations
  • Work with appropriate groups (product marketing and strategy) to develop appropriate messaging platforms, content, and stories from which to build campaigns
  • Management of any external agencies required
  • Analysis of campaign performance and recommendations for optimization and future enhancements.
  • Management of project related budgets and responsibility for tracking and monitoring campaign spend
  • Management of a local marketing team (currently 4 people)


Results-driven marketing professional with a proven ability to deliver commitments on time while achieving or exceeding business goals.

  • Ideally 8 – 12 years successful related marketing experience, preferably in a SaaS, enterprise software, or agency environment
  • Experience building, driving and executing strategy across various regions
  • Experience building solid peer relationships in order to influence key stakeholders across various regions
  • Bachelor’s degree in business, marketing or related field;
  • Must be an enthusiastic, well-organized self-starter able to use initiative and adapt to change
  • Strong organization and communication skills
  • Experience working within a SaaS company is highly desirable
  • Experience working in a Pan-European role is highly desirable
  • Experience working with a US-based company as an in-country marketing manager

Cross Functional Collaboration

  • Proven ability to effectively execute integrated, streamlined marketing programs within timelines and within budgets
  • Strong ability to influence stakeholders at all levels including C Level and Executive Management
  • Experience working in a matrix environment
  • Objectivity and openness to others' views and continuously builds a positive team spirit
  • Drives team work and collaborative information sharing
  • Shows and encourages accountability for their actions

    Skills and Competencies

  • Creative problem solving, and organizational skills
  • Excellent verbal, written, visual/presentation skills
  • German and English language required


  • Willingness to travel within Europe and to corporate HQ in the USA.


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