Category Marketing Manager Silage-1804676
The company is looking for Country Category Market Manager (m/f) to be based in Germany.
- Seeds & Inoculants
- Germany, Austria, Switzerland
- Job holder leads the Silage Business Portfolio Team with joint accountability to increase forage sales (Seedcorn, Silage Inoculants and Alfalfa) amongst dairy and biogas customers in cooperation with the sales team (Sales Leads, ASMs and Promoters). Has accountability for designing sales effective technical programs to enhance the nutritional competency and skills of the sales organization through training and coaching.
- Provides leadership to the implementation of the DMX Silage strategy. Drives implementation of service programs with impact on sales to reach market-share targets and KPIs measured via SE dashboard. Accountable for the Silage Inoculant PM relevant tasks e.g. Demand Planning, LCM, product positioning sales programs and pricing with Lugano and CU Director.
- Manage life cycle of its product and portfolio from creating, launching, growing, defending and exiting when required
- Lead financial and profit of its portfolio.
- In charge of the financial for its portfolio
- In charge to deliver sales and profit goals of its portfolio
- In charge of pricing , program , profit aligned with regional guideline and CU.
- Owns understanding customer , market and business partner needs: quantitative and qualitative
- Works within the local teams to decide local commercial and technical positioning at customer and business partner level for new and existing products.
- In charge of existing portfolio :
- In charge of marketing plan for existing portfolio ,
- Interprets and translates commercial issues into the local project plan for programs and marketing plans .
- Conducts price / volume / profit analysis in the country for projects and existing products and develops the optimum cross-geographic pricing strategies, and implements them.
- In charge of new technology
- including the validation of technical concepts and product concepts, supported by the sales organization
- Creates the sales and expense forecasts, and accountable for Business Case for new projects,
- In charge of marketing and launch plan
- In charge of program (product advancement , product development )
- Represents the local markets in case-building for any new projects. With platform Attends appropriate investment forum meetings as required.
- Creates and represents local team commercial work plans :
- for product launch projects and in the country, and accepts trade-offs, if necessary, for the benefit of the overall project and products.
- With local team, designs and implements pre-launch and post-launch communications for projects, and communication for existing products using local organization support as available.
- Communicates the project and existing products marketing plans in the country and gains commitment, and works with country management to integrate these into the overall country strategy and customer offer at all levels.
- In charge of demand and forecasting
- Demand for its portfolio and inventory strategy (safety stock end year inventory)
- Strategy for aging inventory (discard DO, exit GMID ….)
Direct : not a supervisory role.
Key Stakeholders and Interactions:
- Internal: Agronomist, Sales Representative, country Leader, sales leader, DSM, program and portfolio leaders, peers in other CU's, Country / Sales management, Market Research Focal Point and commercial excellence organization, demand manager, zonal platform leader, regional marketing.
- External: leading farmer, key institute, key business partners, purchasing group.
Must have a Batchelor or Master's Degree in Feeding and Livestock Management segment
Minimum 5 years experience
Location needs to be Munich
Willing to travel 30%
Ideally with leadership experience
Experience working with multi/cross functions
Ability to work on their own and as part of a team
Excellent communication skills
Languages - MUST be fluent in German and English
We are excited to announce that Corteva Agriscience™ is the name of the new Agriculture Division of DowDuPont™. We are bringing together DuPont Crop Protection, DuPont Pioneer and Dow AgroSciences to create a market-shaping, standalone agriculture company with leading positions in seed technologies, crop protection and digital agriculture. We will work across the global agriculture value chain to create a more efficient food system.
At Corteva Agriscience™, we seek to enrich the lives of those who produce and those who consume. This means we will help rejuvenate the agricultural ecosystem to support people and the planet and to ensure progress for generations to come.
Level of Education Bachelor / Licence Areas of study General Studies Professional experiences 3 to 5 years Languages essential German English Optional languages French (Intermediate) Main...
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